Case study 30 · Atlas Platform

Making a complex product feel clear from the first decision.

Client
Atlas Labs
Year
2026
Scope
Strategy · Product
Duration
18 weeks
A

The challenge

One system, many ways of working.

Atlas had grown into a powerful platform, but its mental model no longer matched how customers understood their work. We rebuilt the information architecture around decisions rather than features.

  • ✓ Unified three disconnected workflows
  • ✓ Reduced setup time from days to hours
  • ✓ Created a shared design language
42%
faster onboarding
3.1×
more weekly activity
18
markets launched